Case Study / Tocame Hair Extensions
Tocame Hair Extensions hired me as their Freelance Branding Consultant to create a unique logo & series of packaging designs for their startup company in the UK…
The Logo Design.
I wasn’t given too much in terms of a design brief apart from some low res images of the Versace logo, the only thing the client specified was the logo would most likely be text based but too experiment with some kind of imagery or an icon.
So I started with the 1st logo ideas, usually I’ll spend a few days on this, starting with sketches and then taking the concepts into Adobe Illustrator to create the logo in vector format, so after a few days I presented the 1st logo designs to the client for feedback…
Tocame Hair Extensions had recently set up and they wanted to hit the ground running and get their branding & hair extensions packaging right 1st time. A lot of startups get in touch with me because they have gone down the cheap design route and instantly regretted it. So they got in touch with me and I began with the hair extensions logo design.
As with the logo we were given pretty much free reign with the package design, the only instruction where the box would be white and that was that.
We actually nailed the design 1st time and didn’t waste too much time with different mock ups, usually I would design around 4 different packaging ideas but I designed 1 and that was selected, from there I created the other 3 designs and all that involved was sourcing stock imagery as the clients budget did not extend to a photo shoot.
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