Case Studies / Hayley Tivendale Hair Extensions
Hayley Tivendale wanted to move away from cheap ugly packaging so they hired me to do my design thing, and I definitely did my thing…
Hayley Tivendale reached out to me after seeing my Packaging Design for Hair Extensions on social media (as well as pictures of me on the beach), they wanted a custom box designed that would match the quality of their premium remy human hair extensions, so basically, premium packaging for a premium product. This job was completed real quick, not too many amends and pretty much done first time of asking, if only all packaging design jobs were so smooth, but they’re not…
How I got there.
I created an online mood board using Pinterest where we both pinned packaging styles we both liked, this is a great way to get in a clients head, even if its finding out what a client doesn’t like that can save me numerous hours not wasting my time designing packaging that the client just won’t like.
I designed 4 initial ideas, all where pretty dark based on their suggesting and Pinterest ideas with hints of colour representing the colours of their hair extensions. The only tricky part was experimenting with various fonts, I used a photo from Shutterstock as their budget did not stretch to hiring models & photographers.
There was only around 4 amends before final approval and myself and the clients really loved the final. Cool story, Vin Diesel to play me in the movie….