I’m a freelance Packaging Designer based in Liverpool, UK and the majority of my work is for Hair Extensions and other beauty products. Whitney Marie had seen my previous package design for clients such as Beauty Works and reached out as they needed packaging created that would blow away their competition…
To create slick, modern and bespoke packaging that would stand side by side the biggest brands in the World. Their competition all tended to have cheap, tacky packaging created by the print factories or low quality outsourcing sites and they wanted their packaging to exude luxury that represented the superior quality of their hair extensions, and obviously when it comes to luxury packaging design thats exactly what I do
I designed 6 initial package concepts of various styles, experimenting with modern yet simple fonts and incorporating photographs from the clients own photo shoot I presented the packaging in realistic situations so they could get a better visualisation of how the boxes would look when printed.
There were only around 2 rounds of variations which were mainly just experimenting with the layout of fonts & various colour schemes.