I helped Maguie Hair with their Branding & Packaging

I DESIGNED SOME BEAUTIFUL PACKAGING FOR A NEW HAIR EXTENSIONS COMPANY CALLED MAGUIE HAIR WHO WANTED TO STAND OUT IN A CROWDED & COMPETITIVE INDUSTRY…

South Africa hair extensions startup  Maguie Hair reached out to me to help them with their BrandingPackaging Design. They wanted their branding to match the luxury hair extensions and wanted a design that would rise above the generally average packaging designs of their competition.

The brief was pretty open and they give me the option to pretty much design their branding & packaging any way I wanted, with such a vague brief and the tempting option to do what the hell I wanted it is easy to go wildly self indulgent and create bespoke packaging that would appeal to other designers and look awesome on my portfolio which is a mistake a lot of designers do, so as always I put the creative urges of myself to one side and came up with designs that would appeal to their target audience. Yet I still think the final packaging looks pretty great on my portfolio and the client absolutely loved the designs and totally validated their choice to choose my good self as their freelance packaging designer of choice.

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The editable files for the bespoke packaging for Maguie Hair Extensions, as always we use the latest version of Adobe Illustrator to create all our packaging designs

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One of the final packaging designs that were created to appeal to clients looking for blonde hair extensions

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This box was a lot different to the type of design we usually create, we kept this as simple as possible as the client wanted, clean, slick box design to keep the focus on the quality of the hair that would be easily viewed through the pvc window

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PACKAGING DESIGN PROCESS

As always I present multiple packaging options for a client, i usually design around 4-6 different ideas for the front of the package design and more often than not one of these initial designs will end up becoming the final design.
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Client:Maguie Hair
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